Lafayette Marketing Company Creates Viral Yeti Convoy Stunt Downtown
When Yetis and Supercars Took Over Downtown Lafayette
If you were anywhere near Downtown Lafayette this past weekend, you probably saw something you won’t forget anytime soon: more than ten giant Yetis pulling up in a convoy of Lamborghinis, Ferraris, and even a Bentley, then stepping out to greet the city...All for a Hoosier Marketing Guy PR Stunt.
Yes, you read that right.
Crowds gathered as the Yetis dressed in matching Hoosier Marketing Guy shirts walked down Main Street holding signs that read:
“Free Marketing Audits Aren’t a Myth.”
Phones were out instantly. Drivers stopped to honk and wave. Purdue students ran into the street for selfies. And just like that, downtown turned into a scene straight out of a viral video.
The story even caught the attention of local business news outlets — News By Wire covered the event here, noting how it surprised residents and brought energy to Main Street.
Why We Did It
This was no random prank — it was a carefully planned campaign to show how memorable, bold marketing can get people talking.
At Hoosier Marketing Guy, we believe great marketing does three things:
Captures attention — before the customer scrolls past.
Creates conversation — something worth sharing with friends.
Leads to action — curiosity that turns into clicks, visits, and sales.
The Yeti convoy did all three.
Lafayette’s Reaction
The energy downtown was electric. People were laughing, filming, and sharing on social media. Hashtags like #LafayetteYeti and #WorthAShuck started trending locally, and videos racked up thousands of views by the next morning.
Local business owners who were there said it reminded them what good marketing can do.
“It turned into an instant community event,” said one café owner who watched from her shop window. “It made people stop what they were doing and just enjoy the moment.”
The Bigger Picture
The stunt wasn’t just for fun it was a live demonstration of how creative ideas can cut through the noise and put a brand on the map.
Most small businesses aren’t failing because their product or service isn’t good they’re failing because their marketing isn’t getting noticed. That’s why we offer our Free Full Marketing Audit, to help business owners spot where they’re losing attention, leads, and revenue.
What’s Next
If you missed the event, don’t worry we’re putting together a behind-the-scenes video showing how we planned the entire convoy and coordinated the Yetis to maximize visibility across downtown. Keep an eye on our social media channels for the full recap.
Final Thoughts
Marketing doesn’t have to be boring. It doesn’t have to be another Facebook ad that gets scrolled past. It can be fun, attention-grabbing, and yes even a little weird.
The next time you see a seven-foot Yeti getting out of a Lamborghini in Downtown Lafayette, just remember good marketing should make you stop, smile, and share.
Want to see what your own creative campaign could look like?
👉 Schedule Your Free Full Marketing Audit and let’s find out.
