A Yeti in Downtown Lafayette, IN? Hoosier Marketing Guy Pulls Off Another PR Stunt
A Strange Morning in Lafayette
Early risers in downtown Lafayette, Indiana couldn’t believe their eyes. Standing on the corner of Main and 6th Street was a giant Yeti, waving to cars, posing for photos, and holding a sign that read:
👉 “Bad Marketing is a Myth. Free Marketing Audits from Hoosier Marketing Guy.”
What at first looked like a viral prank quickly revealed itself as another bold PR stunt from Hoosier Marketing Guy, the only Indiana ad agency with over $30M in online sales.
The Yeti Meets the City
The towering furry creature roamed the sidewalks, stopping for selfies and handing out flyers. Families snapped photos, students from Purdue shared it on Instagram, and business owners chuckled while asking what it was all about.
Within hours, the hashtag #LafayetteYeti was trending locally, and photos of the stunt spread across Facebook groups and local news outlets.
But behind the laughs and the spectacle was a serious message: small businesses in Lafayette don’t have to believe in marketing “myths” anymore. Real results are possible with the right strategy.
Why a Yeti? The Message Behind the Madness
The Yeti represented all the marketing myths that too many Lafayette businesses fall for:
❌ “Likes and followers equal sales.”
❌ “You need to spend thousands for results.”
❌ “Marketing can’t be measured.”
By walking the streets in full view, the Yeti made a point: bad marketing is just as fake as the creature itself.
The Buzz It Created
Reactions poured in from locals:
“I almost spit out my coffee when I saw a Yeti on Main Street this morning.”
“Funniest PR stunt I’ve seen in Lafayette in years.”
“Clever way to get attention—and honestly, I might just take them up on that free audit.”
The stunt wasn’t just funny it started conversations among Lafayette business owners about their own marketing struggles.
Free Marketing Audits for Lafayette Businesses
The Yeti may have vanished back into the shadows, but the message remains:
👉 Hoosier Marketing Guy is offering FREE marketing audits for Lafayette businesses ready to stop wasting money and start growing.
During the audit, you’ll discover:
Where your ad dollars are going (and being wasted).
How to improve conversions with funnels and creative ads.
Strategies to reach more customers in Lafayette and beyond.
From Myths to Measurable Results
The Yeti may have been just a costume, but the problems it represented are very real. Too many Lafayette businesses are still falling for marketing myths, throwing money away on strategies that don’t deliver.
If you’re ready to stop believing in myths and start seeing results, it’s time to talk to Hoosier Marketing Guy.
👉 Visit www.hoosiermarketingguy.com today and claim your FREE Marketing Audit.
Because unlike the Yeti, great marketing results are very real.
